• Marketing Chief: Ads in Michigan Stadium? No Chance, Ms. Lance

    At Sunday’s media day event, a few of us were huddled on the field beneath the mammoth new video screen on the north end of the field.  The inevitable topic came up—would Michigan place ads on that beast? WLBY’s Lucy Ann Lance  recently interviewed Michigan Chief Marketing Officer Hunter Lochmann and they discussed the matter: Lucy Ann: Will there ever be advertising inside Michigan stadium for a football game? Lochmann: No. I’ve learned from Dave Brandon that you ask your fans what they want.  They don’t want to see a lick of advertising in Michigan Stadium.  I think my resume would be updated if I ever allowed it in there on my own. It’s not going to happen; I think there are enough opportunities emerging in this digital world and other inventory to satisfy partners. Lucy Ann: But you have over 100,000 people in there, glued to it. You have the television coverage. Lochmann: Sure. It’s a great opportunity. Lucy Ann:  There are elementary schools which have incorporated corporate advertising in their programs.  Why not Michigan Stadium? Lochmann: You know, it’s a great opportunity and anyone who doesn’t say it is, isn’t telling the truth, but the fans don’t want it.  You listen to your fans and if that’s their number one issue then we can come up with a…