Take a look at Chronicle editor Mary Morgan’s column on the state of the Ann Arbor News. , check here it out here.
Here’s an excerpt of her advice for the News. [Note: this is condensed. Morgan elaborates on each recommendation in the column]:
No amount of spin will change the realities confronting The News, but there is hope. A smaller newsroom could produce a smaller newspaper that’s a must-read, tightly focused on local news and events. But to do that, the paper’s leadership needs to overhaul its own approach to doing business. Here are a few places to start:
* Don’t treat readers like idiots. Don’t tell people they’re getting more when they’re clearly not.
* Don’t try to be everything to everyone.
* Communicate, communicate, communicate. If you don’t tell your story, someone else will.
* Get out of the office. Like anything else, loyalty is built through relationships….Speak to community groups, reach out to people you don’t already know, make sure all the senior managers are involved in as many different community efforts as possible.