Ahh, the billboard games. Today this one got an upgrade, just in time for game week: This billboard has been displayed a few miles west Brighton on west-bound I-96 (about 30 miles east of the first exit for Spartan Stadium) & has been a fixture for several years. It’s clearly a ‘bite me’ message to Spartan fans and recently has looked pretty shoddy as you can see in the untouched portion above.