Brandon’s statement this morning basically hits all of the points I outlined here in my unpaid intern Crisis Management 101 lesson. It assesses what happened, admits faults, discusses plans to fix the problems and so on.
But—why was Hoke hung out to dry and not told this was all happening? This isn’t just a “medical report”. If Hoke was told this was all happening, at the Monday presser could have talked about his responsibility and perspective on Saturday, but then he could have added, ‘..but we’re reviewing everything that happened to understand what mistakes (if any) were made’ and that the ‘details will be coming soon’, etc. etc.
It looks like they didn’t tell him? What? From the statement:
As of Sunday, Shane was diagnosed with a probable, mild concussion, and a high ankle sprain. That probable concussion diagnosis was not at all clear on the field on Saturday or in the examination that was conducted post-game. Unfortunately, there was inadequate communication between our physicians and medical staff and Coach Hoke was not provided the updated diagnosis before making a public statement on Monday.
How is that possible? Again, I don’t think Hoke is lying.
I’m not suggesting Hoke is absolved of any ownership here – far from it. While he shouldn’t be responsible for medical diagnoses, he is responsible for how the whole operation fits together on how the sideline communicates with each other, and in particular, to he and his staff.
His responsibility to Morris and the rest of the players as the leader of the football team is to demand that all these questions be asked about what happened on Saturday so it can’t happen again. And after seeing the film he should have absolutely demanded that Morris be evaluated or certainly, if he assumed his medical staff was taking care of that, to know the results!
He obviously didn’t do that, or he would have known that Morris was indeed diagnosed with the concussion on Sunday instead of telling reporters otherwise on Monday and making U-M and the football program look even more unprofessional and disorganized, and in this case, dangerous.
As Brandon’s statement points out this is more of a communication issue. As of Monday it doesn’t look like Hoke took those steps to find out what happened, but bizarrely on top of that, but he didn’t even know that resources in the department were engaged investigating the breakdown on Saturday. On tippy top of that, more importantly on a personal level, he didn’t know that his boss was apparently heavily involved!? “I [Brandon] have had numerous meetings since Sunday morning to thoroughly review the situation that occurred at Saturday’s football game.”
And no one involved in these reviews told Brady that Brandon was talking to them and reviewing everything that happened Saturday? And Brady didn’t contact his boss about the situation that was making headlines literally everywhere?
Brandon’s not absolved either. Hardly. He knows damn well how to handle a crisis like this, or at least has the people around him to do it. By not informing Brady of what was happening he allowed Hoke to embarrass himself, to potentially put Morris at more risk during practice, and more importantly, to make a mockery of this university on Sunday (with that ridiculous statement) and Monday at the press conference.
And Brandon didn’t tell Brady he was conducting all these reviews? And Brandon didn’t include Brady in any of the reviews (isn’t the head coach part of the communication loop)?
Only reasonable conclusion – the boss is excluding Hoke because he’s lining him up to be fired for this. Maybe not now or this week, but you don’t have an epic freeze out like this in the athletic department between the athletic director, the staff and the coach unless something is up.
I’m so pissed.
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