• Wearing Nike: A History

    Pulled from the Uniform Timeline, a few tidbits from our history with the Oregonian goddess of victory: 1976:  Best we can tell (and by we, I mean me & the illustrious Dr. Sap), Nikes first appear on the feet of a Wolverine, here shown on #41, the great Rob Lytle (and yes that’s Ricky Leach killing it in the Pumas): 1983: Nike becomes the exclusive shoe provider for Bo’s men. March 1994:  Michigan signs 6-year contract with Nike for, “apparel and shoes, totaling more than 23,000 items over six years for football, basketball, hockey, baseball, softball, swimming, wrestling, golf, tennis, field hockey, cross-country, track and field, gymnastics, volleyball, soccer and cheerleading squads.” January 1, 1998:  Michigan wins Rose Bowl and the national championship. (OK, that wasn’t Nike’s doing – but clearly wearing the swoosh didn’t hurt). July 2007:  U-M signs contract with adidas for footwear and apparel for all 25 U-M athletic teams. The new agreement begins with the 2008-09 academic year and extends through the 2016-17 season. September 8, 2007:  Nike mogul Phil Knight buys rounds of drinks all over Ann Arbor before visiting the Big House to watch his Ducks destroy your beloved Wolverines – one week after The Horror: January 1, 2008:  Final Nike jersey appears after adidas deal signed.   Jerseys include Capital One Bowl patch on…