University of Michigan Switches to Coke?

An interesting discovery during this evening’s media tour of the Michigan Stadium renovation project: the appearance Coca-Cola refrigerators and dispensers on the main concourse.

And if I read the fountain logos correctly, the stadium will also feature Coke Zero from the fountain which is big.  It’s one of those issues that divides America but in my experience Coke drinkers seem to be more passionate about their brand.

Michigan’s had a contract with Pepsi for quite a while now and it looks like those days are done.  How new is the change?  Not sure, but they haven’t tweaked the concessions price board on the concourse quite yet:

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Will they be swapped out for the opener?  We’ll see.

More on the stadium renovation tour HERE.

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