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    • 6. Did the Jug Survive?
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  • Crisp, Clean and no Michigan in between

    August 16, 2010 /

    [ed 8.17 – Got a call from Bruce Madej at U-M Media Relations on this.  He advises that this logo is not “new” or a change and in fact, the Block M with the blue outline is used in certain media/TV situations and is still at midfield today.  Madej did confirm that there is an effort to have a more consistent look to the logo.  For the record.] I have a friend that does some work with the athletic department and he told me that this year he was provided a subtle change to the Block M design on his products.  The previous version of the logo included an outline of blue around the M, and you’ve seen the older editions that have MICHIGAN across the middle.  A rundown of the trademarked M images is found here.  I spoke to Erin at IMG who confirmed that the athletic department is going with the all Maize look and that the move “was made when Dave Brandon, Michigan’s new Athletic Director, took office in March.”   Voila:   I guess it shouldn’t be a shock that one of Brandon’s first moves was to usher in a consistent look and feel to the iconic M logo.  I like it.  I like it a lot.  What is interesting to me is that there wasn’t any…

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