"Big Ed" Muransky talks about the changes in football from the early 1980s to today, including the common use of "negative reinforcement" in the Bo/Woody era. Big Ed, an All-American mind you, admits that he actually feared losing his job each week. And of course Muransky discusses something that hasn't changed - his Lawry's Beef Bowl prime rib eating triumph. As a freshman out of immediate sight from Bo, he downed 8 (eight!) 2-lb prime rib meals prior to the 1979 Rose Bowl. And washed those down with a pizza later that night.