The best beer-Michigan football story? That's easy. Let’s rewind to 1902 to the great tale of them all--and a huge thanks to U-M memorabilia collector Mark Bomia. Apparently the program to the June 13, 1902 Michigan baseball game against Cornell held in Ann Arbor included an ad that struck a nerve with the captain of Fielding H. Yost’s perfect 1901 squad, Neil Snow.